★【科目名稱 Course Title】Business Intelligence │商業智慧 │3學分

   【課程時段 Class Hours】Wednesday, Periods 2, 3, 4 │9:10 AM - 12:00 PM

   【上課教室 Class Room】Business School Room 7209

  【課程概述 Course Overview】This course provides a comprehensive introduction to Business Intelligence (BI), focusing on how BI solutions can drive data-driven decision-making and improve organizational performance. Students will explore the evolution of BI, its key concepts, technologies, and the strategic frameworks required for successful BI implementations. Through case studies, hands-on projects, and real-world scenarios, participants will learn to navigate the BI lifecycle, understand the importance of aligning BI initiatives with business goals, and implement BI solutions that lead to actionable insights.

  【課程目標 Course Objectives】Develop a clear understanding of Business Intelligence concepts, tools, and technologies.Master the BI lifecycle, including requirements gathering, design, implementation, and ongoing monitoring.Apply BI to solve real business challenges, improving decision-making processes through data-driven insights.

★【科目名稱 Course Title】Statistic Methods and Data Analysis│統計方法與資料分析│3學分

   【課程時段 Class Hours】Thursday, Periods 5, 6, 7 │1:25 PM - 4:10 PM

   【上課教室 Class Room】Business School Room 7209

  【課程概述 Course Overview】In a thesis, dissertation, or academic journal article, research methodology refers to a specific approach for conducting research. It is important for MBA students to understand what research methodology entails, including the selection of appropriate techniques and tools. This includes how the research process is conducted, what data will be collected, where it will be sourced from, and how it will be collected and analyzed. From this course, students will [1] gain practical knowledge of the research process; [2] learn about commonly used statistical methods; [3] be able to design and conduct their own basic research projects; [4] be able to analyze data using statistical software.

  【課程目標 Course Objectives】The course aims to provide in-depth knowledge of research design and methodology, with a particular focus on quantitative research. Students will gain an overview of research intent and design, methodology and techniques, as well as data management and analysis informed by commonly used statistical methods. The course also includes the use of computer applications for data analysis.

★【科目名稱 Course Title】Seminar in Marketing Management │行銷管理專題│3學分 

   【課程時段 Class Hours】Tuesday, Periods 5, 6, 7 │1:25 PM - 4:10 PM

   【上課教室 Class Room】 Business School Room 7209

  【課程概述 Course Overview】This course delves into advanced topics in marketing management that researchers have been studying, focusing on strategic decision-making, emerging market trends, and practical applications. Through lectures, short videos, case studies, and academic research paper discussions, students will enhance their ability of critical thinking and application of marketing strategies.

  【課程目標 Course Objectives】

          ●Equip students with the ability to think critically and strategically about marketing challenges and opportunities.

          ●Facilitate the application of marketing theories and concepts to real-world scenarios through case studies.

          ●Enhance students’ understanding of classic and current academic research in marketing management.