★【科目名稱 Course Title】Artificial Intelligence and Big Data Analytics │AI人工智慧與大數據分析│ 3學分

【課程時段 Class Hours】Thursday, Periods 2, 3, 4 │ 9:10 AM – 12:00 PM
【上課教室 Class Room】Business School Room 7601 (中商大樓六樓)
【授課教師 Teacher】Dr. Chen, Chun-Chih
【課程目標 Course Objectives】
This course introduces key concepts of artificial intelligence and big data analytics. Students will learn how data-driven technologies support

decision-making, explore fundamental AI and machine learning methods, and practice analyzing datasets using modern tools. The course

emphasizes practical application, ethical considerations, and real-world problem solving in a digital business environment.

ThursdayThursday★【科目名稱 Course Title】International Business Strategy │國際企業策略 │ 3學分

【課程時段 Class Hours】Tuesday, Periods 5, 6, 9│1:25 PM–4:10 PM–18:00 PM
【上課教室 Class Room】Business School Room 7209 (中商大樓二樓)
【授課教師 Teacher】Dr. Huang, Yi-Fen
【課程目標 Course Objectives】
This course introduces fundamental concepts and frameworks for developing strategies in a global business environment. Students will learn

how firms compete internationally, analyze global markets, and evaluate strategic options for multinational operations. The course emphasizes

practical application, cross-border decision-making, and the ability to formulate strategies that create competitive advantages in international contexts.

★【科目名稱 Course Title】International Trade Show Operations │國際商展運作實務│ 3學分

【課程時段 Class Hours】Tuesday, Periods 7, 8, 9 │ 3:20 PM – 6:00 PM
【上課教室 Class Room】Business School Room 7209 (中商大樓二樓)
【授課教師 Teacher】Dr. Chen, Yu-Tsang
【課程目標 Course Objectives】
This course provides an overview of planning and managing international trade show operations. Students will learn key processes such as booth

design, exhibitor coordination, marketing preparation, and on-site management. Emphasis is placed on practical skills, cross-cultural communication,

and strategies for maximizing business opportunities in global exhibition environments.